PR Workshop

If you are interested in boosting your social media presence and press releases then this workshop is perfect for you! Experts from Frohe Botschaft will discuss common challenges and issues early-stage teams face when trying to build their public appearance.

Agency Introduction

Frohe Botschaft PR GmbH

Telling good messages over and over again: That is our passion. We want to make a difference and turn up the voices of disruptors and idealists. We make room in the social discourse. As an owner-managed full-service agency, we manage the media relations and content strategy of start-ups and SMEs with a focus on the DACH market. The agency is based in Hamburg.  

Workshop agenda/topics:

  • Crash course media market: Sponsored Post? Advertorial? Advertorial? Editorial contribution? How to distinguish PR from advertising!  
  • Content recycling of PR work: How to use your story in the media for other channels!  
  • Guideline for approaching the media: how to write to editors and pitch your topic to journalists in person! 
  • Awareness push through brand cooperation: We show you success cases and talk about the PR benefits of brand partnerships!  
  • PR Performance: Which currency counts when measuring the success of media work? We take a look at the most important KPIs in PR!  
  • Dos & don’ts in PR: pitfalls, myths, must-dos – a short summary! 
  • PR pearls: Sit back on a journey through PR highlights and success stories of start-ups with individual objectives from various industries!

When?: 20thOctober, 5:30-8pm

Where?: Digital event

Best wishes,

Your Ideation Team!



Online registrations via the following link please:

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